To me, there is nothing more rewarding than seeing a woman fall head over heels in love with herself AND HAVE UNWAVERING BELIEF IN HER BUSINESS.

My soul purpose is to create the foundations for an awesome brand. One that works, meets your requirements and is atheistically pleasing for your target audience. I am determined to instil confidence in every business owner and I will give you all the tools to get it right

My life story has seen me go through one hell of a ride emotionally and personally. From toxic controlling relationships, to financial failures, insomnia, ending up in hospital, losing my job (not once but three super fun times), moving interstate, playing the 'comparisonitis' game, having numerous dating disasters (some funny, some not so much!), panic attacks, starting my first business (and losing a business partner), feeling alone, worthless, fat, unmotivated, uninspired, depressed, anxious - it's been a journey to say the very least.  


I am exceptionally hard on myself (as most women are), and it wasn't until I read Melissa Ambrosini's book "Mastering Your Mean Girl" that I realised I had completely lost all control of the thoughts going on in my head. And that needed to change. Stat.

It breaks my heart to hear business owners investing in their brand and website to then walk away with limitations and dinted confidence. I created The Soul Strategist as a platform to guide business women to get back to living a life bursting with joy and having kick arse businesses.  I aim to equip as many women as possible with the tools and strategies to live their best life. 

Together, we will craft and refine your key messages and brand imagery to then arm you with the tools to totally kick arse. 

Put your hair in a bun, drink some coffee, turn on some gangster rap and handle it.
— Unknown but whoever said this is awesome